COMM 4843 - Media Programming

Institution:

East Central University

Subject:

Description:

3 hours--Prereq.: 1733. A study of programming practices, strategies, and procedures of commercial and non-commercial electronic media. Practices will include such elements as audience research, program acquisition, scheduling, formats, syndication, promotion, program analysis/criticism and audience behavior and research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ecok.edu

Phone Number:

(580) 332-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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