ORGL 4443 - Markets and Stakeholders

Institution:

East Central University

Subject:

Description:

3 hours--This course introduces the student to the concept of markets and stakeholders. Essential components and course content will include: an overview of competitive markets, buyer behavior, development of new markets and products, marketing communication, distribution channels, pricing and marketing mix strategies. It will include a discussion of external environmental factors and stakeholder analysis. Students will be able to evaluate market needs, select target markets and develop an appropriate mix.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ecok.edu

Phone Number:

(580) 332-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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