BADM 475 - Consumer Behavior

Institution:

Dakota State University

Subject:

Description:

This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisites: BADM 370 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dsu.edu

Phone Number:

(605) 256-5111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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