BADM 476 - Marketing Research

Institution:

Dakota State University

Subject:

Description:

This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: CSC 206 (SAS), BADM 370 and BADM 220 or MATH 281. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dsu.edu

Phone Number:

(605) 256-5111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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