ADV 3600 - Advertising Projects II

Institution:

CUNY New York City College of Technology

Subject:

Description:

3 cl hrs, 3 cr A continued exploration of the creative advertising campaign. Application of research, design principles and creative concepts to retail advertising, public relations, business and international advertising. Preparation of finished artwork using software such as QuarkXpress, Adobe Illustrator and Adobe Photoshop. Prerequisite: ADV 3500/AD 500

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.citytech.cuny.edu

Phone Number:

(718) 260-5500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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