HMGT 4703 - Hotel and Resort Sales

Institution:

CUNY New York City College of Technology

Subject:

Description:

3 cl hrs, 3 cr An overview of the principles and techniques of market research as it applies to sales and customer relationship management, including marketing and sales strategies development and deployment, dayto- day sales activities and on-going customer relationship management. The relationships between advertising, public relations, publicity and sales will be explored and analyzed. The role of the salesperson, including the establishment of performance objectives, strategies, incentives and evaluation of goal achievements will be analyzed comprehensively. Prerequisite: HMGT 3501/HM 501, HMGT 3502/HM 801, HMGT 3602/HM 602

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.citytech.cuny.edu

Phone Number:

(718) 260-5500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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