HMGT 2405 - Hospitality Marketing

Institution:

CUNY New York City College of Technology

Subject:

Description:

3 cl hrs, 3 cr Overview of marketing and current topics facing modern hospitality decision-makers. Basic terminology and problem-solving techniques; relationship between marketing and other functions to maximize profits in any size hospitality establishment; basic elements of publicity and public relations, advertising and sales techniques. Prerequisites: HMGT 2302/HM 302, HMGT 2303/HM 303, HMGT 2304/HM 304

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.citytech.cuny.edu

Phone Number:

(718) 260-5500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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