HM 702 - Hospitality Services Marketing and Management

Institution:

CUNY New York City College of Technology

Subject:

Description:

3 cl hrs, 3 cr Relationship among the various components of the hospitality industry and the markets it serves. Study of corporate mission, goals, vision statement, company history, customer perception, environment and social factors as influences on profitability; techniques for analyzing businesses, strategy formation and implementation. Prerequisite: HMGT 3501/HM 501, HMGT 3502/HM 801, HMGT 3602/HM 602

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.citytech.cuny.edu

Phone Number:

(718) 260-5500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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