MKT 1214 - Advertising

Institution:

CUNY New York City College of Technology

Subject:

Description:

3 cl hrs, 3 cr The impact of communications and socio-economic environment on advertising and sales promotion. The nature of promotion policy, organization of advertising professionals, technical production and analysis of the creative strategies used in today's global marketing are thoroughly investigated. The student develops a mock advertising campaign. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.citytech.cuny.edu

Phone Number:

(718) 260-5500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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