BUS 268 - Marketing Special Projects II

Institution:

Columbia Basin College

Subject:

Description:

A continuing practical and student-centered marketing project course utilizing material provided by proposing clients. Included in this project is the development of a marketing promotional plan for for-profit and not-for-profit companies. This special project is designed to help the student use marketing skills related to primary and secondary data collecting and added researched data, business startup planning, making a business more profitable, and decision-making as they relate to the final promotion of a product or business. As in course BUS 267, more advanced projects will be assigned and above skills will be expanded. Prerequisite: instructor's permission. (Previously BA 268.) 1020 AA 1-15 HOLAND, G MTWTh 11:30AM-12:30PM W151

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.columbiabasin.edu

Phone Number:

(509) 547-0511

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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