BU 346 - Global Marketing

Institution:

Cardinal Stritch University - Closed

Subject:

Description:

This course covers development and management of international marketing programs. Students study problems involved in marketing goods and services in foreign markets given their differing political, cultural and economic conditions. Special attention is given to adaptation of the marketing mix and entry strategies. Prerequisite: BU 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stritch.edu

Phone Number:

(414) 410-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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