BU 302 - Marketing Strategy

Institution:

Cardinal Stritch University - Closed

Subject:

Description:

The marketing aspects of communication between the firm and its customers. Brief survey of behavioral sciences and their application to advertising, personal selling, and sales promotion. A survey of the social and legal restraints of promotion. Prerequisite: BU 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stritch.edu

Phone Number:

(414) 410-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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