COMM 3633 - Persuasion

Institution:

Cameron University

Subject:

Description:

3 hours credit A study of persuasive communication, including social, psychological, and rhetorical theories of human motivation; audience analysis, methods of adaptation; emotional, logical and rhetorical appeals; analysis of persuasive premises in advertising, social and political campaigns; and special emphasis on ethical responsibilities of the speaker, media, and listener. Lecture 3 hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cameron.edu

Phone Number:

(580) 581-2200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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