MKTG 4443 - Marketing Research

Institution:

Cameron University

Subject:

Description:

3 hours credit Development of statistic al techniqu es applicable to marketing research. Includes a discussi on of experimental design, planning research and investi gations; formulation of hypothesis; logic and reasonin g; conducting research investigations including formulation of the problem, sampling techniques, interviews, developing questionnaires; and the app lication of statistical techniques for reporting data. Lecture 3 hours. Prerequisites: MKTG 3423 and BUS 3613.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cameron.edu

Phone Number:

(580) 581-2200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.