BUS 451 - Product Development and Launch

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

Building of project-based skills in developing new products and planning for their launch. Major phases of product development: opportunity identification, product design and positioning, pre-market testing and forecasting, and launch marketing. Introduction to data-gathering methods used to design well differentiated and successful products. 4 lectures. Prerequisite: BUS 419.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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