BUS 446 - International Marketing

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

Basic skills and tools needed to evaluate the cultural factors that impact the acceptance of products and services in markets around the world. Building of an understanding of global marketing strategy. 4 lectures. Prerequisite: BUS 346.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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