BUS 418 - Listening to the Customer

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

A project-oriented introduction to exploratory, secondary, and qualitative methods. Access and use of secondary sources of information that support marketing decision making and lead to a carefully crafted research plan. Emphasis on qualitative marketing research techniques, with the goal of setting the stage for additional data collection. 4 lectures. Prerequisite: BUS 346.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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