BUS 346 - Principles of Marketing

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

Introduction of the marketing process: identifying target markets; developing and launching products or services; and managing pricing, promotion, and distribution strategies. Focus on leveraging technologies that result in innovation and impact marketing practice. Recognition that markets are global. Ethics and social responsibility in marketing decision-making. 4 lectures. Prerequisite: A grade of C- or better in the following: for Business Administration and Economics majors, ECON 222 and BUS 207; for Industrial Technology majors, ECON 201; and for all other majors, either ECON 201 or ECON 222. Changed effective Winter 2009.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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