BUS 452 - Product Management

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

Development of project-based skills in managing products in the growth, maturity, and decline stages of their life cycles. Emphasis on the distribution, pricing, and communication strategies required to maintain distinctive product advantages. Product modification, product line strategies, and pruning. 4 lectures. Prerequisite: BUS 419.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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