AGB 406 - Agribusiness Marketing Planning

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

Client centered course where self-managed teams develop agribusiness marketing plan. Emphasis on developing presentation skills. Integration of marketing mix, particularly promotional elements in developing agribusi-ness marketing strategy emphasized. 4 lectures. Prerequisite: AGB 405.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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