AGB 407 - Agribusiness Marketing Plan Internship

Institution:

California Polytechnic State University-San Luis Obispo

Subject:

Description:

A minimum of 120 hours spent with an approved agricultural marketing firm. Development of an agribusiness marketing plan. Integration of marketing mix, particularly promotional elements in developing agribusiness marketing strategy emphasized. Presentation of the marketing plan to corporate management and instructor. Prerequisite: AGB 339.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calpoly.edu

Phone Number:

(805) 756-1111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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