MKTG 309 - Customer Relationship Management

Institution:
Boise State University
Subject:
Description:
Customer-centric business strategy used to acquire, develop, retain, and grow the most valuable customer relationships. Developing an understanding of what it means to have a unified view of customers across the enterprise and how to recognize opportunities for continual, interactive, and relevant information exchanges with customers. Includes: strategic/managerial, analytical, operational, and customer data management. PREREQ: MKTG 301
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(208) 426-1011
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Semester

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