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Institution:
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Boise State University
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Subject:
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Description:
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Customer-centric business strategy used to acquire, develop, retain, and grow the most valuable customer relationships. Developing an understanding of what it means to have a unified view of customers across the enterprise and how to recognize opportunities for continual, interactive, and relevant information exchanges with customers. Includes: strategic/managerial, analytical, operational, and customer data management. PREREQ: MKTG 301
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(208) 426-1011
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Regional Accreditation:
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Northwest Commission on Colleges and Universities
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Calendar System:
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Semester
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