MKTG 423 - Marketing Hi- Tech Products

Institution:

Boise State University

Subject:

Description:

Strategies and practices involved in the fast-paced, turbulent environment of marketing technologically oriented goods and services. Explores if, where, how, and why these strategies differ from marketing of nontechnical goods/services. Examines different schools of thought along with their respective advantages and limitations. PREREQ: MKTG 301

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.boisestate.edu

Phone Number:

(208) 426-1011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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