MKTG 407 - Marketing Communication

Institution:

Boise State University

Subject:

Description:

Comprehensive approach to creating and implementing marketing communication activities, including advertising, sales promotions, event sponsor-ships, direct marketing, public relations, and business/store image. Complete a course project involving development of a marketing communication plan. Relevant social, cultural, and ethical issues are emphasized. PREREQ: MKTG 307.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.boisestate.edu

Phone Number:

(208) 426-1011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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