MKTG 301 - Principles of Marketing

Institution:

Boise State University

Subject:

Description:

Describes the methods of identifying and interpreting wants and needs of people; selecting the particular wants and needs the organization will satisfy; and determining the product, price, promotion, and place in a proper mix. PREREQ: ACCT 205, ECON 202 and BUSCOM 201 or ENGL 202 .

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.boisestate.edu

Phone Number:

(208) 426-1011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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