MKTG 101 - Current Issues in Marketing And Society

Institution:

Boise State University

Subject:

Description:

Introduction to basic principles of marketing in the context of social issues, current events, and popular culture. Students are exposed to and analyze contemporary marketing topics and apply concepts learned to a marketing plan project. PREREQ: Freshmen only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.boisestate.edu

Phone Number:

(208) 426-1011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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