MRKT 381 - Consumer Behavior

Institution:

Bluefield State University

Subject:

Description:

A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior, consumer movements and attitudes with implications for marketing management policies and the business economy. Psychology and/or sociology are recommended before taking this course. PR: MRKT 210, PSYC 103.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bluefieldstate.edu

Phone Number:

(304) 327-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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