MRKT 450 - Marketing Management

Institution:

Bluefield State University

Subject:

Description:

An integration of previous marketing course work. A study of the process of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and controlling the marketing effort. PR: MRKT 210, MRKT 331, MGMT 210, MRKT 352, and Junior Standing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bluefieldstate.edu

Phone Number:

(304) 327-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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