MRKT 490 - Topics in Marketing

Institution:

Bluefield State University

Subject:

Description:

Advanced formal courses in diverse areas of marketing. Course may be repeated for different topics. Specific topics will be indicated by a subtitle on the student's transcript. Areas of study might include marketing history, marketing theory, marketing strategy, non-profit marketing, services marketing, pricing, product management, international marketing, industrial marketing, direct marketing, telemarketing, public relations, wholesaling, logistics, transportation, channels of distribution, and ethics in marketing. Offered on demand. PR: Permission of the instructor.

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bluefieldstate.edu

Phone Number:

(304) 327-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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