PTMA 3650 - Global Marketing

Institution:

Austin Peay State University

Subject:

Professional Studies

Description:

This course will introduce students to the fundamental concepts of marketing and business used in an international marketing environment. There will be special emphasis on cultural influences and the political, legal, and economic environments that make up the global economy. Students will learn how to conduct market research through the analysis of product planning, promotion, adaptability, foreign exchange and international finance, distribution channels, and alternative methods of operating.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apsu.edu

Phone Number:

(931) 221-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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