PTMA 3600 - Organizational Marketing

Institution:

Austin Peay State University

Subject:

Professional Studies

Description:

This is a survey course of the field of marketing and its role withn an organization. It examines marketing concepts, terms, and management and includes study of the areas of product development, place, promotion, and price.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apsu.edu

Phone Number:

(931) 221-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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