SPH 4153 - Persuasive Theory and Audience Analysis

Institution:

Arkansas Tech University

Subject:

Description:

Survey of classical and social science theories of persuasion. Particular emphasis is given to analysis of persuasive strategies, preparation of persuasive appeals, ethics of persuasion, and audience analysis. A consideration of social movements and persuasive campaigns is also included.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atu.edu

Phone Number:

(479) 968-0389

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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