MKT 4073 - Service Marketing Management

Institution:

Arkansas Tech University

Subject:

Description:

Prerequisite: MKT 3043. The course offers an in-depth exploration of the differences between tangible goods and services, the problems created by those differences, and the ways in which marketing managers can overcome these problems. The primary focus of the course will be on differences in consumer evaluation processes between goods and services, and specific issues that marketers have to address when dealing with services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atu.edu

Phone Number:

(479) 968-0389

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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