MKT 4153 - Marketing Research

Institution:

Arkansas Tech University

Subject:

Description:

Spring. Prerequisites: BUAD 2053. MKT 3043. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atu.edu

Phone Number:

(479) 968-0389

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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