MGMT 4113 - Managerial Issues in Electronic Commerce

Institution:

Arkansas Tech University

Subject:

Description:

Prerequisites: MGMT 2013, MGMT 3003, and MKT 3043. A study of managerial issues and strategies involved in Internetbased buying and selling activities. The course examines appropriate business models and best practices in generating revenue, market share, and profit from wholesaling and retailing activities in business-to-consumer, business-tobusiness, and consumer-to-consumer venues. Topics include initiation and management of electronic commerce operations, technological infrastructure and tools, marketing, customer relationship management, electronic payment, security, staffing, social impacts, ethics, regulation, and international markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atu.edu

Phone Number:

(479) 968-0389

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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