MKT 4063 - Advertising

Institution:

Arkansas Tech University

Subject:

Description:

Prerequisite: MKT 3043. The "how" and"why" of advertising: principal problemsfaced by advertisers and advertising agencies, approaches, policies, and procedures as related to successful marketing techniques.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atu.edu

Phone Number:

(479) 968-0389

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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