MKT 306 - Advertising/Sales Promotion

Institution:

D'Youville College

Subject:

Description:

Advertising is surveyed as a communications system that presents brand information and spurs consumer behavior. Emphasis is placed on the various institutions of advertising. All forms of promotional activities are examined. Prerequisite: MKT 304 or permission of instructor; Offered as needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dyc.edu

Phone Number:

(716) 829-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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