ENG 235 - Public Relations Writing

Institution:

D'Youville College

Subject:

Description:

This workshop course develops the craft of writing from the perspective of a business or institution in order to inform or persuade the public. It introduces the student to press releases, newsletters and feature writing. It explores the designing of public relations campaigns, creative ads and media scripts, and teaches students how to integrate text and graphic art on the computer and how to use professional editing techniques. Prerequisite: English 112 or permission of instructor; Offered as needed

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dyc.edu

Phone Number:

(716) 829-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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