COMM 454 - Advertising Media Sales--Communications

Institution:

California State University-Fullerton

Subject:

Description:

Description: Prerequisites: Communications 350 and 353; or Communications 332 and either 217 or 358; or Marketing 351 and any 300-level graphics, layout or design course. Prepares students for careers in advertising media sales, including radio, television, newspaper, magazine, new media, and the Internet. Personal sales techniques and media sales strategies are presented for each medium. Units: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fullerton.edu

Phone Number:

(657) 278-2011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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