COMM 452 - Advanced Media Strategy and Tactics--Communications

Institution:

California State University-Fullerton

Subject:

Description:

Description: Prerequisite: Communications 352. This course is designed to offer students further education in advertising media. It integrates theories from related disciplines, such as communications, marketing, and psychology, to illustrate better ways to use media as a competitive tool in business. Units: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fullerton.edu

Phone Number:

(657) 278-2011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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