COMM 468 - Corporate and Nonprofit Public Relations--Communications

Institution:

California State University-Fullerton

Subject:

Description:

Description: Prerequisites: Communications 101 and 361. This seminar focuses on the public relations strategies and tactics used in today's increasingly sophisticated and maturing corporate and nonprofit marketplaces. This advanced course, which relies heavily on professional guest speakers and in-class simulations/exercises, encompasses a host of specific topics, such as fund raising, corporate and social responsibility, media relations, and technology and ethical issues. Units: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fullerton.edu

Phone Number:

(657) 278-2011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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