Communication Studies 148 - Marketing,Advertising,and Human Nature

Institution:

University of California-Los Angeles

Subject:

Description:

Seminar, four hours. Marketing, advertising, and consumer behavior from viewpoint of evolutionary psychology and biology, including analysis of motives and patterns of consumption, current marketing strategies and marketing myths, and contents and effectiveness of advertising. Letter grading.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucla.edu/

Phone Number:

(310) 825-4321

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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