Mass Communication 430 - Advanced Advertising Strategies

Institution:

Northwest Missouri State University

Subject:

Description:

A capstone course which will apply advertising principles to an actual advertising campaign. Students will form an advertising agency to create a complete advertising campaign, including situational analysis, segment identification, campaign objectives and strategies, budgeting, and creative strategies. Campaign collateral, including print, broadcast and Internet advertisements will be developed by the students and presented to the client. Prerequisites: MC 20-230, 243, 313; Mkt 55-330 and 333. (S, alt. years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwmissouri.edu

Phone Number:

(660) 562-1212

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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