MKT 440 - Consumer Behavior

Institution:

Jackson State University

Subject:

Description:

Prerequisite: MKT 351. Survey of noteworthy contributions of the behavioral sciences to the understanding and prediction of consumer behavior. Contributions of various research techniques in the social sciences to the understanding of consumer purchasing and decision making processes, with particular attention to formal and informal influence patterns. Application of concepts to management of advertising, personal selling, pricing, and channels of distribution. (F)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsums.edu

Phone Number:

(601) 979-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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