MC 335 - Principles of Advertising and Public Relations

Institution:

Jackson State University

Subject:

Description:

Prerequisite: MC 201. An overview of the origin and development of advertising and public relations; how a firm or institution relates to its audiences and develops campaigns. An overview of the skills and strategies involved in print, TV, and radio advertising with specific focus on visualizing layouts, conceiving radio and TV commercials, target marketing, conducting an ad campaign, and understanding legal and ethical constraints. The role of the advertising agencies and other marketing organizations, and changes in ethnic and minority advertising will also be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsums.edu

Phone Number:

(601) 979-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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