MC 425 - Advertising and Marketing

Institution:

Jackson State University

Subject:

Description:

Prerequisite: MC 335. Acquaint the student with the psychology of advertising sales along with the basic techniques and procedures involved in selling copy to the various media. Develops skills specifically related to actual sales. The student must learn the business aspects of planning the sale, processing the sale, and evaluating the effectiveness of the transaction in regard to the increase or decrease in sales of the said product.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsums.edu

Phone Number:

(601) 979-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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