MC 423 - Advertising Media and Selection

Institution:

Jackson State University

Subject:

Description:

Prerequisite: MC 335 or consent of instructor. Acquaint students with advanced concepts in marketing strategies and marketing objectives with specific emphasis on the successful selection of the appropriate media to use when initiating an ad campaign, the use of market surveys to test the success of the add campaign, and application of these skills in the actual simulation of a model ad campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsums.edu

Phone Number:

(601) 979-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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