MKT 450 - Personal Selling

Institution:

Jackson State University

Subject:

Description:

Prerequisites: MKT 351 and senor classification. Personal Selling will recognize that today's salesperson faces a skeptical, well educated and sophisticated buyer, and that the professional sales person must be far more than a mere purveyor of goods and services. Professional selling will attempt to harmonize techniques and strategies with personality development, so that sales students might move toward their full potential in selling. (F)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsums.edu

Phone Number:

(601) 979-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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