ENTR 483 - Marketing for Entrepreneurs

Institution:

Jackson State University

Subject:

Description:

Prerequisites: MKT 351, MNGT 330, ENTR 381, 382, and Senior standing. This course is designed to introduce the new entrepreneur to the importance and role of marketing strategies in creating and organizing a new business, as well as in existing small businesses. The major emphasis will be on: ways to analyze and define the target market, evaluating competition, environmental trends, determining customer preference, and developing a marketing strategy for the start-up or existing business. (S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsums.edu

Phone Number:

(601) 979-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.