MGT 304 - Advertising and Promotion

Institution:

Sage College of Albany

Subject:

Description:

A course in the planning, creation, and use of advertising for those who may be called upon to make advertising decisions. Includes historic, economic, and ethical aspects of advertising and sales promotion; coordination with the marketing system; creation of printed and broadcast advertising; use of media; strategy campaigns; and coordination with other phases of sales promotion such as point-of-purchase and special promotion devices. The students in the class develop a real-world advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sage.edu

Phone Number:

(518) 292-1717

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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